The Network was designed to provide advertisers with efficient and effective access to the college and university market (17- to 27-year-old demographic) in addition to faculty, parents and alumni. College book stores today are more like convenience stores, and many of the larger stores feature thousands of SKUs for their consumers. The digital signage network features 42-inch LCD screens with full audio and video capability. Each screen in every store has its own IP address allowing instant and real time communication to every location.
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